 Crafted by Ogilvy India, the new locally relatable campaign highlights the
benefit of 1+2 screens that come with a Tata Sky connection
 The Punjab Super Pack offers 75 channels including Punjabi, Hindi, Sports,
News, Music & Kids channels, all for Rs 320/- per month
Chandigarh, 12 January 2021: Bringing local flavour to connect with potential customers in
different parts of the country, Tata Sky, India’s leading content distribution and Pay TV
platform, launched a new campaign – ‘Tata Sky Di Taur Vakhri’ for the people of Punjab.
Drawing inspiration from the inherent culture of the State, the campaign integrates the local
language to highlight Tata Sky’s unique offerings. The campaign highlights 1+2 screens that
offer the convenience of watching Live TV channels simultaneously on two mobile screens – anytime and anywhere, along with the television. And the benefit of proffering maximum
channels and the carefully curated pack to suit the entertainment needs of the larger
household, truly making the Full Family Jingalala.
Set around the festivities of Lohri, the ad films feature a young married couple in different
scenarios where the husband tries to impress his wife by introducing her to the distinct
benefits of a Tata Sky connection. He highlights the option of watching Live TV channels on
mobile and the variety of content available on the Punjabi Super Pack for a complete family
entertainment experience. The ad ends with the wife getting pleased with the Dil Jeetne
Waala revelation of more convenient ways of getting her daily dose of enjoyment and
recreation.
Being the leading DTH player in the industry for with over 22 million subscribers, Tata Sky
plans to further win the confidence of potential customers across the country with its
pioneering technology and distinctive customer service.
Talking about the campaign, Anurag Kumar, Chief Communications Officer, Tata Sky,
said, “It has become imperative for brands to truly go local in their messaging to be able to
fully connect with audiences who now prefer to consume content in their regional language.
We have looked at various states and their unique cultural contexts to create communication
that is relatable to the prospective customers. Weaving in the distinct Punjabi flavour, we
have showcased distinctive features such as watching Live TV channels on mobile phones
through our ad. The carefully curated pack contains many channels across genres to keep
the flow of entertainment uninterrupted.”
The Punjab Super Pack offers 75 channels including Punjabi, Hindi, Sports, News, Music &
Kids channels, all for Rs 320/- per month. Subscribers will also get an additional 194 FTA
channels through DD Base pack, FTA Complimentary Pack and the FTA Punjabi Regional
pack with the Punjab Super pack, at no additional cost. Customers may choose to opt out of
these Free of cost packs.
Film 1: Tata Sky | ਵੇਖੋਲਾਈਵ ਟੀਵੀ 2 ਮੋਬਾਈਲ ਸਕਰੀਨ ਤੇ

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