Amritsar, October 9: OYO Hotels & Homes, India’s largest, world’s second-largest and fastest-growing chain of leased and franchised hotels, homes, living and workspaces, today announced the launch of brand Townhouse in Amritsar.

OYO Townhouse, ‘the friendly neighbourhood hotel’, is a unique combination of a hotel, home, merchandise store and café and is targeted at millennial travellers aspiring premium economy accommodations.

The first Townhouse in Amritsar is a 29 rooms property located at Ram Talai Chowk, 5, Golden Ave Rd, New Golden Avenue, Amritsar. Currently, OYO Townhouse is in India, UK & the US.

Commenting on the launch, Ankit Tandon, Chief Operating Officer, Operated Business, OYO Hotels & Homes, said, “We are extremely happy to bring India’s largest mid-market boutique and most loved brand, OYO Townhouse, to Amritsar. Being a major commercial, cultural and transportation centre, Amritsar is visited frequently by millennials and young professionals. Tapping on this huge opportunity, we believe that the city’s first OYO Townhouse will offer a unique hospitality experience to all travellers who seek convenience, comfort, value for money, all within a contemporary set up.

Parvinder Singh Bhatia, asset owner of the first Townhouse said, “The entire process right from onboarding to the transformation of my property into an OYO Townhouse has been quite seamless and amazing.”

Meanwhile OYO Townhouse is currently present in 31 cities in India namely Delhi, Mumbai, Noida, Gurgaon, Bangalore, Hyderabad, Chennai, Kochi, Vijayawada, Trivandrum, Pune, Nagpur, Kolkata, Guwahati, Ahmedabad, Ghaziabad, Faridabad, Dehradun, Goa, Jaipur, Udaipur, Lucknow, Allahabad, Coimbatore, Pondicherry, Surat, Vadodara, Amritsar, Bhubaneswar, Visakhapatnam and Patna.